"Forget about Me" Music Project Rollout

Project Title: Forget about Me
Launch Date: Late June
Number of Songs: 7

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Objective:

The aim of the "Forget about Me" project is to shift the focus from the artist to the art itself, challenging the norms of celebrity culture. The project will explore the artist's anxieties regarding fame and attention while aiming to engage the audience through layered storytelling and the use of potent symbolic imagery.

Creative Direction:

The primary announcement video and subsequent content will draw inspiration from the precise and symmetrical style of Wes Anderson, combined with the vibrant color palette of the TV show 'Euphoria'. This blend will create a classic yet contemporary visual style, using a 4:3 aspect ratio to emulate a 35mm film shot for a timeless effect.

Color Scheme:

• Day Scenes: Warm oranges, yellows, and greens

• Night Scenes: Purples and blues

Content Outline:

1. Main Announcement Video (35-60 seconds):

   • Opens with the artist frantically trying to remove glitter (representing fame) from their face, which only exacerbates the situation.

   • Transition to the artist wearing an orange ski mask, cutting to a black screen as the opening song plays.

   • A close-up of the artist’s eyes, visible through the ski mask, surrounded by glitter reflecting blue and purple lights, simulating the effect of sunlight refracting on water.

   • Slow zoom out to reveal the text, "Forget about Me".

2. Additional Videos and Photos:

   • A series of videos and photographs will be shot concurrently to build a cohesive story throughout the rollout. These will maintain the aesthetic established in the announcement video.

   • The artist will brainstorm additional storylines to enrich the narrative leading up to the project's conclusion.

Recurring Themes:

• Orange Ski Mask: Represents the artist’s desire to maintain anonymity and an understated profile amidst rising fame.

• Glitter: Symbolizes the growing popularity and the burdens and allure of fame, becoming more pronounced as the rollout progresses.

• Narrative Arc: Follows the artist’s journey from attempting to conceal their glitter-covered appearance (fame) to eventually accepting their public persona.

Timeline:

• April 14: Release of the first single, marking the beginning of the project narrative.

• April to June: Gradual release of short films, additional videos, and a series of photographs leading up to the full project launch.

End Goal:

The project culminates with the artist removing the ski mask to reveal their face covered in glitter, symbolizing their acceptance and conquest over their anxieties related to fame. This powerful visual marks the closure of the "Forget about Me" narrative, potentially setting the stage for a new chapter in the artist's career.

This project seeks not only to promote the artist's new album but also to engage deeply with themes of identity and fame, providing a unique and compelling narrative that resonates with a wide audience.