Music Video Production for Banned and Outlawed's Single

Project Overview:
This music video for Banned and Outlawed aims to capture the essence of their latest single, set against the rustic charm of a countryside field featuring hay bales as a central visual motif. This backdrop not only reinforces the song's themes but also highlights the band's country roots.

Objective:
The primary goal of this music video is to visually represent the song's narrative and enhance its appeal to both existing fans and potential new listeners. By utilizing a visually striking and thematically appropriate setting, the video will aim to convey the authentic country vibe of the music and lyrics.

Target Audience:
The video is targeted towards fans of country music, particularly those who appreciate traditional themes mixed with contemporary country sounds. It is also aimed at expanding the band’s listener base through captivating visual storytelling.

Location:
The primary location for this shoot is an open field adorned with hay bales, located just outside of Winnipeg. This setting provides a natural, unfiltered backdrop that is perfect for a country music video, offering both aesthetic beauty and thematic relevance.

Technical Specifications:

Cameras: Directed by Dave Mac, with Eric Curt Peters and Trevor Johnsen handling cinematography.
Visual Style: The video will feature warm, golden-hour lighting to complement the pastoral setting. Camera work will include dynamic angles and aerial shots to maximize the visual impact of the hay bale arrangement and surrounding scenery.
Deliverables:

A full-length music video for the single, approximately 3-4 minutes in length.
Behind-the-scenes footage and interviews with the band and crew to be used for promotional purposes.
Teaser clips and still images for social media promotion.
Timeline:

Pre-production (concept development, storyboarding, location scouting): 2 weeks
Filming: 1-2 days, depending on weather conditions and lighting.
Post-production (editing, color grading, effects): 4 weeks
Final delivery and release strategy meeting: 1 week before release date
Budget:
A detailed budget will be prepared, covering:

Location fees and permits
Crew wages (directors, cinematographers, drone operators, etc.)
Equipment rental (cameras, drones, lighting, etc.)
Post-production costs (editing, color grading, special effects)
Promotional expenses (social media ads, premiere events)
Team Responsibilities:

Directorial Team: Dave Mac will direct the video, ensuring that the visual storytelling aligns with the thematic elements of the song.
Cinematography: Eric Curt Peters and Trevor Johnsen will oversee the shooting, utilizing various techniques to capture the essence of the setting and the emotion of the performance.
Production Team: Responsible for coordinating logistics, managing the shooting schedule, and ensuring all technical needs are met on location.
This music video is envisioned to be a visually appealing and emotionally engaging representation of Banned and Outlawed's new single, aiming to resonate with audiences and deepen their connection to the band's music.

​