Music Video for "Blue Checks" by Mattmac

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Project Title: Blue Checks
Artist: Mattmac
Production Company: Unreel Creative
Director: To be determined
Locations: Various urban settings, graffiti walls, and scenes in a moving car around Winnipeg

Objective:

Create a visually stimulating music video for Mattmac’s song "Blue Checks" that captures the essence of the urban lifestyle and the personal journey of the artist. The video will feature Mattmac in dynamic urban environments that reflect the song's themes of navigating fame and personal identity in the digital age.

Concept:

The music video for "Blue Checks" will showcase Mattmac in various urban locations that resonate with the song’s message about the impact of social media validation. The settings will include graffiti-laden walls as a backdrop, symbolizing the chaotic and vibrant nature of public persona versus private reality, and scenes of Mattmac singing in a car, illustrating his journey through the city and life.

Key Scenes:

1. Opening Scene:

   • Location: Inside a moving car

   • Description: Mattmac starts the song in the backseat of a car driving through busy city streets, symbolizing his journey through the music industry and life.

2. Verse 1:

   • Location: Urban street with graffiti walls

   • Description: Mattmac performs the first verse against a backdrop of colorful graffiti, highlighting the vibrant yet often chaotic world of social media fame.

3. Chorus:

   • Location: Pedestrian bridge overlooking the city

   • Description: Transition to a bridge with views of the cityscape at sunset, where Mattmac sings the chorus, reflecting on the broader view of his life and career.

4. Verse 2:

   • Location: Alleyway with neon lights

   • Description: The neon lights flicker as Mattmac continues his song, the lighting shifts reflecting the fluctuating perceptions in his public and private lives.

5. Bridge:

   • Location: Rooftop with panoramic city views

   • Description: As the song reaches a reflective bridge, Mattmac is seen on a rooftop at night, contemplating the real versus perceived as the city lights shimmer below.

6. Final Chorus and Outro:

   • Location: Back in the moving car

   • Description: The video circles back to Mattmac in the car, now driving through the city at night, symbolizing moving forward and navigating the complexities of fame.

Production Notes:

• Safety and Permissions: Ensure all locations are secured with the necessary permits, and safety measures are in place for car scenes.

• Logistics: Efficient scheduling to maximize daylight for outdoor shoots and coordinate scenes involving the moving car.

• Technical Setup: Utilize stabilizers and rigs for smooth filming in the car, drones for aerial shots of the rooftop scene, and portable lighting for night scenes.

Technical Details:

• Camera Equipment: Use high-definition cameras capable of handling low light for nighttime scenes and dynamic shots for the moving car.

• Sound: Employ high-quality recording equipment to capture clear audio, considering potential challenges in dynamic environments.

Final Deliverables:

• Music Video: A 3-5 minute music video released on YouTube, the artist’s website, and social media platforms.

• Behind-the-Scenes Content: BTS footage and interviews with Mattmac and the crew, detailing the creative and production process for fan engagement.

Distribution Strategy:

• Premiere Event: Host a launch event in Winnipeg, inviting fans, media, and influencers.

• Social Media Campaign: Leverage hashtags, sneak peeks, and countdowns to build anticipation.

• Collaborations: Partner with urban lifestyle brands and local artists for cross-promotion.

This music video aims to visually narrate the theme of "Blue Checks" by blending urban aesthetics with personal storytelling, creating a compelling visual experience that complements Mattmac’s lyrical exploration of fame and authenticity.