Brief

Music Video for "Imposters" by Mattmac and Stella Standingbear

Project Title: Imposters
Artists: Mattmac and Stella Standingbear
Production Company: Unreel Creative
Director: Dave MacDonald
Location: Various iconic locations around Winnipeg

Objective:

To create a visually engaging music video for the song "Imposters" by Mattmac and Stella Standingbear that showcases their performances against the backdrop of various iconic locations in Winnipeg. The video aims to highlight the song's themes and enhance the artists' visual storytelling.

Concept:

The music video for "Imposters" features a series of performances by Mattmac and Stella Standingbear, filmed at notable and visually striking locations around Winnipeg. Each location is chosen to complement the mood and message of the song, which deals with themes of authenticity and identity.

Key Scenes:

1. Opening Shot:

   • Location: The Forks

   • Description: Starts with a wide shot of the artists standing by the historic junction of the Red and Assiniboine rivers, symbolizing convergence and the blending of paths, reflective of the song's theme.

2. Verse 1 (Mattmac):

   • Location: Exchange District

   • Description: Mattmac performs his verse among the classic architecture, with vibrant murals in the background, symbolizing the song's vibrant yet reflective tone.

3. Chorus (Stella Standingbear and Mattmac):

   • Location: Winnipeg Art Gallery

   • Description: The duo performs together with dynamic camera movements around the gallery’s modernist structures and the Qaumajuq Inuit art centre, representing the song's exploration of identity and art.

4. Verse 2 (Stella Standingbear):

   • Location: St. Boniface Cathedral

   • Description: Stella sings her verse with the ruins in the background, reflecting the themes of persistence and remnants of the past influencing one's present identity.

5. Bridge:

   • Location: Manitoba Legislative Building

   • Description: Both artists come together, performing a powerful bridge that questions deeper truths, surrounded by the grandeur and historical significance of the legislative grounds.

6. Closing Scene:

   • Location: Assiniboine Park

   • Description: The video concludes with an evening shot of Mattmac and Stella at Assiniboine Park, reflecting on the song's themes as the city lights start to glow, symbolizing hope and clarity.

Production Notes:

• Safety and Permissions: Secure all necessary permits for shooting at each location and ensure public and crew safety throughout the production.

• Logistics: Coordinate the transport and scheduling to maximize shooting time at each location, considering lighting and crowd management.

• Technical Setup: Utilize a mix of handheld and stabilizer-mounted cameras for dynamic shots and drones for aerial views of the performance spaces.

Technical Details:

• Camera Equipment: High-definition cameras with capabilities for both daytime and low-light shooting, drones for aerial shots.

• Sound: High-quality mobile recording equipment to capture clear audio of the performances, if live audio is incorporated.

Final Deliverables:

• Music Video: A 3-4 minute music video released on major platforms like YouTube, Vimeo, and the artists’ social media pages.

• Behind-the-Scenes Content: Short BTS video clips and photos for social media to engage fans and provide insight into the production process.

Distribution Strategy:

• Premiere Event: Organize a local premiere in Winnipeg, inviting fans, local press, and influencers to maximize initial exposure.

• Social Media Rollout: Use targeted ads and organic posts across the artists' and production company's social media channels to reach a broad audience.

• Collaboration with Local Media: Partner with local TV stations and radio to feature the music video and interviews with the artists.

This music video aims to not only showcase the unique talent of Mattmac and Stella Standingbear but also to serve as a visual love letter to Winnipeg, capturing its essence and the spirit of its landmarks, aligned with the poignant themes of "Imposters."