Title: What Do I Know
Artist: Myazwe
Directors: Dave MacDonald, Eric Curt Peters
Location: Unreel Creative Studios, Winnipeg
Production Company: Unreel Creative

 

Objective:

To produce a visually engaging and thematic music video for Myazwe that captures the essence of his personal reflections on life and his aspirations for the future. The video will be shot entirely in black and white to emphasize the emotional depth and intensity of his narrative.

 

Concept:

The music video for Myazwe will be a vivid portrayal of his internal struggles and contemplations about life, conveyed through expressive visual techniques including black and white imagery, flashing lights, and innovative camera work. The use of "Stop Motion" style handheld shots will visually represent the erratic and sometimes fragmented nature of Myazwe’s thoughts as he reflects on his past and plans for self-improvement.

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Production Notes:

• Visual Style: Stark black and white to emphasize emotional depth and focus on Myazwe’s narrative.

• Lighting: Use of harsh, flashing lights to symbolize conflict and softer lighting for moments of clarity and resolution.

• Camera Techniques: Mix of steady cam for reflective moments and handheld for dynamic, "Stop Motion" style scenes to enhance the feeling of inner turmoil and progression.

Technical Details:

• Camera: High-quality cameras capable of capturing detailed black and white footage.

• Editing Software: Edited with DaVinci Resolve 17 to handle the complex lighting and color grading required for the black and white aesthetic.

Final Deliverables:

• Music Video: A 3-4 minute music video encapsulating the themes of reflection and aspiration.

• Promotional Clips: Short clips for social media to generate buzz prior to the release.

Distribution Strategy:

• Premiere: Launch the video on Myazwe’s official YouTube channel.

• Social Media: Utilize platforms like Instagram, Twitter, and Facebook for teasers and promotional clips.

• Press Release: Send out a press release to music blogs and local media outlining the creative process and the themes explored in the video.

 

Conclusion:

This music video aims to provide a powerful visual representation of Myazwe’s introspective lyrics, using a unique monochromatic aesthetic and creative cinematography to draw viewers into his journey towards personal growth and future aspirations. Through this artistic expression, the video will not only showcase Myazwe’s musical talents but also resonate with viewers on a personal and emotional level.