Behind the Scenes: Music Video Production for Banned and Outlawed New Single

Project Overview

Banned and Outlawed are making waves in the country music scene, and their latest single is no exception. To bring the essence of this song to life, we set out to create a music video that captures the rustic charm and storytelling heart of country music. The backdrop? A picturesque countryside field adorned with hay bales—a timeless visual motif that reinforces the song’s themes and celebrates the band’s roots.

Objective

This music video is designed to do more than just accompany the song—it’s about telling a story. The goal is to visually represent the narrative of the song, giving fans both old and new an immersive experience. With the natural beauty of the countryside as its setting, this video aims to blend authenticity with artistry, delivering a perfect balance of traditional and contemporary country vibes.

Target Audience

The video is crafted for country music enthusiasts, especially those who appreciate a harmonious mix of classic and modern elements. It’s also an opportunity to introduce Banned and Outlawed’s music to new audiences through compelling visuals and authentic storytelling.

Location

The chosen location is an open field just outside Winnipeg, featuring hay bales strategically placed to enhance the visual composition. The natural, unfiltered beauty of this setting provides the perfect canvas for capturing the spirit of the song. It’s the kind of location that feels like it’s been pulled straight out of a country music lover’s dream.

Technical Specifications

• Cinematography Team: The video is directed by the talented Dave Mac, with expert cinematography by Eric Curt Peters and Trevor Johnsen.

• Visual Style: To emphasize the song's warmth and authenticity, the video is bathed in golden-hour lighting, with dynamic angles and sweeping aerial shots. These techniques highlight the hay bales and surrounding landscape, creating a captivating visual narrative.

Deliverables

• A full-length music video, approximately 3-4 minutes long.

• Behind-the-scenes footage and interviews with Banned and Outlawed, offering fans an inside look at the production process.

• Teaser clips and still images, optimized for social media promotion and audience engagement.

Production Timeline

1. Pre-production: 2 weeks

   • Concept development

   • Storyboarding

   • Location scouting

2. Filming: 1-2 days

   • Dependent on weather conditions and optimal lighting.

3. Post-production: 4 weeks

   • Editing

   • Color grading

   • Effects

4. Release Strategy Meeting: 1 week before the release date

   • Finalize promotional materials

   • Coordinate marketing efforts

Budget Breakdown

A detailed budget will include:

• Location Fees & Permits: Ensuring compliance and access to the field.

• Crew Wages: Covering directors, cinematographers, and drone operators.

• Equipment Rental: High-quality cameras, drones, and lighting equipment.

• Post-production Costs: Editing, color grading, and special effects.

• Promotional Expenses: Social media ads, teaser campaigns, and potential premiere events.

Team Responsibilities

• Directorial Team: Dave Mac ensures the visuals align seamlessly with the song’s narrative.

• Cinematography: Eric Curt Peters and Trevor Johnsen handle the camera work, capturing dynamic and emotional visuals.

• Production Team: Responsible for logistics, scheduling, and managing on-site technical needs.

Why This Music Video Matters

For Banned and Outlawed, this isn’t just a music video; it’s a creative extension of their artistry. The combination of heartfelt storytelling, stunning visuals, and authentic country vibes promises to create a memorable experience for fans and newcomers alike. Whether you’re already a fan or just discovering their music, this video aims to leave a lasting impression.

Stay tuned for the release, and don’t forget to follow along on social media for sneak peeks, behind-the-scenes content, and exclusive updates!